Trends in the Candle Market in the New Decade

Lighting candles in your home has become a necessity. A whopping 80 per cent of American consumers scent their homes with these comforting favourites that can capture any mood. In the last few years, the industry has experienced a boom. Celebrities, influencers, and brands are now using candles as an aesthetic component of their online personals.

The candle market is growing and adapting, and creating a customizable experience for consumers who want to feel like they're choosing more than just a scent is the main focus. There's something for everyone, whether you're looking to improve your home or office, create an aesthetic on your social media profile, or indulge in the decadence of a luxurious candle.

Online shopping for candles

In 2020, people's quarantine experiences will be marked by the presence of candles. Artistically designed candles with elaborate shapes and sculptural craftsmanship are being sold online. Consequently, candle sales skyrocketed.

Because of this, the Global Scented Candle Market expects growth of 11.8%. As a result, the industry's revenue could reach $645.7 million in 2026. In search of greater exposure, businesses are increasingly turning to E-Commerce avenues. Many people prefer to buy candles in person because smelling them can be the best way to convince them to buy.

Customers, on the other hand, want the convenience of shopping online. A pandemic has forced everyone to rethink online purchases. With the advent of new platforms and online tools, creating and selling candles has never been simpler.

Businesses are increasingly turning to online marketplaces. For example, homemade candles can be sold on Etsy to reach a global audience and be delivered quickly. As platforms expand their E-Commerce offerings, social media has become a hub for selling candles. As an example, take a look at Facebook Marketplace and Instagram Shopping. People are creating and launching their E-Commerce stores on platforms like Shopify and Squarespace at an unprecedented rate.

In recent years, it has become easier than ever to create and maintain a web store. In a few clicks, entrepreneurs can curate and customize an optimal shopping experience. To be sure, a business's most significant success depends on which sales channel it uses and how it customizes and packages its candles. Here are a few great ways that companies can sell their candles online in a unique way:

One way to sell online is to sell sampler packs, which contain several candles in a tiny package. This is a great way to draw attention to new or best-selling candles, and it puts you in charge of the customer experience. Sample-sized options also allow customers to see how they like a fresh scent before committing a larger candle.

It's essential to give bundles a theme. Having a piece for the scents makes the product seem more complete and well thought out, such as "Fall Collection" or "Fruity Fun." It's possible to market a themed collection in conjunction with popular holidays or a specific season, giving customers a set of candles, they can use for longer. Alternatively, you can get creative with your themed bundles by grouping scents, colours, or designs together in a limited-time package.

Another important theme is that of subscription boxes. Marketing "American Made Candles" is one way to do this, as is marketing using a pop culture reference. For the true candle lover, a monthly or bi-monthly subscription-based candle box is ideal, as it allows them to choose from a set number of candles and scents for a fixed price. A similar opportunity exists for businesses to put their best foot forward and curate a candle set that customer will be excited about, as discussed with the themed bundles previously.

Using the Amazon algorithm, sell candles through an online store such as the one mentioned above. As long as you understand how Amazon's A9 algorithm works, you'll be able to attract customers to your products. Being strategic with your product descriptions, titles, and images can improve your Amazon visibility.

This blog has covered how the candle E-Commerce market works for businesses, so let's move on to this season's candle trends.